Style Aura
Styling should always be personal, which is why we focus on four key dimensions of a woman's fashion psyche. Our expert stylist's teams up with psychologists and women's health professionals to create a way for us to truly get to know our users and provide a superior level of styling.
We've crafted a set of questions tailored to user's preferences of their unique personality, physicality, consumer habits, and rational ways of thinking give us the ability to reveal a woman’s true Style Aura.
Personal
The concept of personal expression is all about manifesting your innermost feelings through your external appearance. It's the art of translating your emotions and thoughts into a unique style statement that embodies your essence.
Physical
Physical expression encompasses how your body shape and changes influence your personal style choices. Acknowledging and embracing these aspects is essential to achieve your ultimate style goals.
Commerce
In our styling process, we consider commercial expression, which is when your style is influenced by social environments and your preferred brands. This dimension reflects how external factors shape your wardrobe, style and purchasing choices.
Rational
Rational expression in style means that your dressing choices are influenced by your personal objectives, lifestyle, and specific events. Sharing your decision-making process with us enables us to gain a deeper understanding of your style preferences and offer a tailored styling experience specific to you.
By examining these four dimensions, we explore the psychological foundation and core of personal style, offering an unparalleled, in depth, and meaningful styling experience for every individual.